Sun damage & pigmentation
TreatmentsPigment protocols, peels, prescription topicals
Visitor pathQuiz → consult brief → booking handoff
Clinic & wellnessConcept work
LumenCliniclead-generation concept.
Concern-led discovery, educational content, interactive tools that aid understanding without pretending to diagnose, and a consultation booking flow that sets expectations clearly.
- Discipline
- Conversion design
- Format
- Landing page sprint
- Year
- 2026
- Build
- Static HTML / CSS / JS
Fictional clinic landing page built end to end by ClixFeed to demonstrate how treatment information, clinician credibility, and booking can coexist without tipping into clinical claims.
Try the concept in a real browser.
This is a self-contained interactive prototype. Form submissions and bookings stay in-browser — they are not stored.Lumen Clinic — live concept ↗
/concepts/lumen-clinic/
Warmth, accuracy, and a phone at midnight.
Clinic websites operate under tension. Marketing wants warmth and conversion. Clinical leadership wants accuracy and compliance. Visitors want answers to personal concerns — often on a phone, often at night, often before they are ready to call.
- Clinics organise in services. Patients search in concerns.
- Educational content risks drifting into personalised medical advice.
- Booking anxiety is the silent conversion killer in this category.
Lumen Clinic was built to explore how an aesthetic dermatology practice might structure a premium digital experience. It is part of ClixFeed's industry exploration — showing range in a regulated, trust-sensitive category without inventing patient testimonials or treatment statistics.
Five jobs, optimised for trust.
A clinic site in this space must satisfy all five. The concept optimises for those jobs, not for maximum content volume.
- Name concerns in client language — "sun damage," "adult acne," "texture" — not only procedure names.
- Educate without overclaiming — general information, not personalised medical advice on a marketing page.
- Reduce booking anxiety — explain what a first consultation involves.
- Qualify leads — route visitors toward the right next step without a twenty-field form.
- Feel premium — visual trust materially affects enquiry quality.
Understand → learn → believe → act.
The page order follows trust building rather than service listing. Every section exists to remove one specific doubt.
| # | Section | Role |
|---|---|---|
| 01 | Hero | Premium positioning, primary booking CTA |
| 02 | Concern selector | Maps visitor language to treatment areas |
| 03 | Treatments | Service detail with restrained claims |
| 04 | Before/after module | Interactive evidence pattern (illustrative) |
| 05 | Skin quiz | Qualification and education handoff |
| 06 | Skin Notes | Article drawer — general educational content |
| 07 | Team & credentials | Trust without testimonial fabrication |
| 08 | Booking | Consultation request with generated availability |
| 09 | Policies | Privacy-forward footer links |
Scroll orderRecognise my concern → understand the option → trust the team → book a consultation.
Visitors arrive in their own words.\nThe site maps them across.
A skin practice and a person with a concern do not start in the same vocabulary. The four client-language concerns below are the entry points the page was built around — each becomes a treatment category, an educational path, and a consultation brief.
Adult acne & congestion
TreatmentsTreatment plans, formulation, lifestyle context
Visitor pathSkin Notes primer → team intro → consult
Texture, tone, fine lines
TreatmentsResurfacing, injectables, at-home routines
Visitor pathBefore/after pattern → FAQ → booking
Sensitive skin & rosacea
TreatmentsBarrier programmes, gentle clinical options
Visitor pathConcern selector → ingredient primer → consult
Personalisation that stays responsible.
Five decisions keep the site useful without crossing into clinical overclaiming.
- Concern-led entry, treatment depth second — an interactive treatment selector bridges visitor language toward clinical solutions.
- Quiz as orientation, not diagnosis — a four-step skin-direction quiz produces educational pathways and suggested consultation topics, not clinical conclusions.
- Before/after as illustrative comparison — a draggable tool shows the pattern of evidence presentation without claiming specific patient results.
- Booking as demonstration — plausible upcoming dates and a complete UI flow; submissions do not leave the browser.
- Disclaimer visibility — fictional concept status and non-medical-advice positioning are part of the design ethic, not footer afterthoughts.
Quiz results hand off to booking with context, demonstrating how personalisation can stay responsible in a regulated category.
Warm clinical.
Soft neutrals, editorial typography, generous spacing, and photography that feels human without stock-smile clichés. The palette deliberately avoids the purple-gradient med-spa template trope — texture and light do the premium signalling.
Lumen Clinic — identity specimen
- Display — quiet serif, no alarm cues
- Grid — concern-led discovery rail
- Booking — persistent, never competing
Reassurance, then booking.Calm clinical palette / one unmissable action
Continuity from quiz to booking.
Primary action: book a consultation, repeated in the header and at the post-quiz handoff. Secondary: read Skin Notes or explore concerns — for visitors not ready to book.
- Quiz-to-booking continuity — results suggest a consultation focus and invite booking without pretending the quiz replaced a clinician.
- Form discipline — appointment preference and contact details appropriate to a first enquiry, not full medical history.
- Expectation copy — confirmation and inline microcopy describe next steps generically, ready for a real clinic to customise.
- Privacy-aware placement — policy links sit near data collection points, not only in the footer.
What this demonstrates for real clients.
For clinics, skin practices, dental aesthetics, and wellness operators repositioning upscale or launching a new treatment line.
Concern-led IA
Navigation that matches visitor psychology — problems first, procedures second.
Interactive education
Tools that support conversion without irresponsible claims or implied diagnosis.
Quiz and selector logic
Multi-step qualification built as a genuine handoff to booking, not a gimmick.
Booking UX prototyping
Full flow validated in-browser ahead of practice-software integration.
Premium visual trust
Mobile and desktop compositions that hold tone without leaning on stock clichés.
Honest constraints
No fake reviews, no invented patient numbers — credibility built from structure instead.
Before any real clinic launch.
This concept is a design portfolio piece. ClixFeed builds marketing websites — not clinical systems. We collaborate with your compliance contacts; we do not replace them.
- Clinical claims must be reviewed by qualified staff.
- Photography and outcomes must comply with local advertising rules.
- Privacy policies and consent flows must match actual data use.
- Booking integrations must connect to live availability.
- Remove or replace all fictional identifiers.
Trust is the sum of coherence: who you are, what you do, and how easy you make the next step.
Outcome
What this concept set out to demonstrate
That a clinic site can educate, qualify, and route visitors toward consultation booking while clearly labelling fictional content and avoiding medical claims or patient outcome fabrication.
- 04
- Quiz steps
- 09
- Sections in flow
- 00
- Medical claims
- 00
- Fabricated outcomes
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Send your treatments, audience, and compliance constraints — we'll come back with a scope outline you can take to clinical leadership.