Website redesignFrom 6 weeks

Redesign for brandsthat have outgrowntheir site. without breaking it.

A diagnostic-led redesign — keep the SEO foundations, useful content, and brand recognition that already work. Replace the structure, design, and clarity that do not.

Start a redesign ↗Free 8-point audit ↓
Best for
Established sites losing enquiries
Typical scope
8 – 20 pages
Audit
8-point pre-engagement
Timeline
6 – 10 weeks
01 / DiagnoseThe work before the work

Diagnose first, rebuild second.

A redesign without a diagnostic is a coin flip. We audit the existing site for content, structure, performance, and conversion path before any design is touched.

  • Content audit.What stays, what gets rewritten, what gets archived.
  • URL plan.Which URLs are kept, redirected, or consolidated.
  • Performance.Where the current build is actually slow and why.
  • Conversion.Where the visitor flow loses people, and why.
02 / RebuildMigrate, don't reset

Cut over carefully, never throw away value.

A redesign protects everything that already earns trust — URLs, content, brand recognition — and replaces the structure, design, and conversion paths that are failing.

  • URL mapping301 redirects planned and tested before launch.
  • Content carryoverExisting content imported, refined where it matters.
  • Analytics continuityEvents and goals re-wired to keep measurement intact.
  • Staging reviewFull-site walkthrough on a private URL before launch.
03 / Deliverables

What a redesign engagement delivers.

Strategy, design, build, and handover — with explicit care taken to preserve what your existing site has earned.

Outcomes

Offer clarity
What you do, for whom, and why now — answered in seconds.Yes
Brand distinction
Looks like the brand, not like a category template.Yes
Conversion path
One obvious next step from any page on the site.Yes
Preserved SEO
URLs, redirects, and content handled to protect rankings.Yes
Performance
Loads fast on mobile and desktop, no framework bloat.Yes

Deliverables

Audit report
Pre-redesign audit across the eight points and a fix priority list.Included
URL plan
Redirect map, content inventory, and consolidation decisions.Included
Strategy notes
Audience, offer, proof, primary conversion path.Included
Page designs
Responsive designs with distinctive type, layout, and motion.Included
Production build
New site, content migrated, redirects in place.Included
Analytics rewired
Events reconfigured to match the new structure.Included
Launch handover
Cut-over support, monitoring, post-launch window.Included

Not by default

Photography production
Out of scope
Copy rewriting beyond 30%
Scoped separately
Compliance review (legal/clinical)
Out of scope
Ongoing SEO retainer
Out of scope
Paid media management
Out of scope
04 / Process

Diagnose, rebuild, migrate, launch.

A four-stage process built around a real audit. You see the reasons for the rebuild before the rebuild itself begins.

  1. 01 / Audit

    Find what stays and what fails.

    We audit the existing site for content, structure, performance, SEO, and conversion path. You see the scorecard before any design begins.

    OutputAudit report + fix priority list.
  2. 02 / Decide

    Decode the strategy and goals.

    We confirm audience, offer, proof, and the one action the site must drive. We agree what stays, what gets rewritten, and what gets archived.

    OutputStrategy notes + content map.
  3. 03 / Build

    Replace with care.

    New design and build with redirects planned, content imported, analytics rewired. You review on staging before launch.

    OutputStaging site + redirect plan.
  4. 04 / Launch

    Cut over carefully.

    Final QA, DNS cut-over, and post-launch monitoring for redirects, rankings, and form delivery. A short window for fixes as real traffic moves over.

    OutputLive site + handover + monitoring window.
05 / What good looks like

A redesign that preserves trust, then earns more.and keeps it.

The clearest signal: search rankings steady or climbing, enquiry quality up, and the team no longer apologising for the old site. The work pays back in trust as much as in traffic.

6–10 wksTypical redesign window
20–40%Content rewritten meaningfully
100%URL audit before launch
0Trust carried over
FAQ

Straight answers before you enquire.

01 / FAQ

How is this different from a brand-new website?

A redesign keeps what works — useful URLs, content, brand recognition, SEO authority — and replaces what does not. A full build assumes the existing site has nothing worth keeping.

02 / FAQ

Will we lose our search rankings?

A redesign should preserve or improve rankings when redirects, content, and structure are planned before launch. We audit the existing site at project start so we know what to protect.

03 / FAQ

Do you migrate our content?

We structure and refine content you provide. Full content rewriting or photography production is out of scope and can be quoted separately if needed.

04 / FAQ

What if our current site is technically broken?

Audit first. If the foundation is unsalvageable, the right answer may be a full rebuild under the web design route rather than a redesign.

05 / FAQ

How much content do we need to rewrite?

It depends on the audit. Most redesigns rewrite 20–40% of pages meaningfully and keep the rest with structural improvements.

06 / FAQ

What signals are we ready for a redesign?

See the eight-point audit in our insights — bounce, low enquiry quality, mobile friction, outdated content, design that no longer matches the offer, slow load, no analytics, and an offer that has changed since launch.

06 / Score before you spend

Run the eight-point audit first. Then decide.

Score your current site on offer clarity, brand distinction, proof, conversion path, mobile, performance, SEO, and maintainability. A redesign makes sense when two or more sit in the red.

Send a brief ↗See concept work ↓