Website redesign

Redesign for brands that
have outgrown their site.

When your business has moved on but your website has not — weaker positioning, poor mobile experience, and confused conversion paths usually mean the site was built for an earlier version of the offer.

Rebuild with intent

A redesign is not
a facelift.

Swapping colours while keeping confused structure rarely fixes enquiry quality. We diagnose what fails commercially, then rebuild around a clearer offer and conversion path.

Read the checklist ↗
Website redesign
The problem

A redesign is not a facelift.

Swapping colours and fonts while keeping the same confused structure rarely fixes enquiry quality. A useful redesign diagnoses what is failing commercially, then rebuilds around a clearer offer and conversion path.

ClixFeed helps established service businesses replace sites that underperform — outdated mobile experience, diluted messaging, weak proof, or content that no longer matches how you sell. We plan migration carefully so useful URLs, search visibility, and existing content are preserved where they still earn their place.

What you get

Outcomes and deliverables.

Outcomes

What the redesign should achieve

  • Sharper positioning that matches how you sell today
  • Mobile-first UX with obvious primary and secondary actions
  • Proof and content structured for trust, not decoration
  • Cleaner information architecture visitors can navigate instinctively
  • Retained or improved search foundations where content still matters
Deliverables

What you receive

  • Audit summary: gaps in clarity, distinction, proof, and conversion
  • Redirect and URL plan for launch
  • New design system applied across agreed page templates
  • Content migration or rewrite support as scoped
  • Staging review, launch QA, and post-launch fix window
Process

Diagnose, rebuild, migrate.

01 / AUDIT

Find what is failing.

We review the current site against your goals — messaging, mobile UX, proof, forms, and technical basics. You share analytics or enquiry patterns if available.

02 / STRATEGY

Decide what stays and what goes.

New sitemap, page priorities, content plan, and migration approach. No rebuild for rebuild's sake.

03 / DESIGN & BUILD

Replace with intent.

Distinctive design and development on staging. Redirects and metadata prepared before cutover.

04 / LAUNCH

Cut over carefully.

Launch checklist, redirect verification, and monitoring through the first weeks of live traffic.

Examples

Before/after thinking in concept work.

Concept case studies document strategic decisions and trade-offs — useful references for redesign conversations, clearly labelled as portfolio demonstrations.

FAQ

Straight answers before you enquire.

01 / FAQ

Will we lose our Google rankings?

Not if migration is planned properly. We map important URLs, set redirects, preserve useful content, and avoid unnecessary domain or structure changes. No agency can guarantee rankings, but careless launches are avoidable.

02 / FAQ

Can you work with our existing CMS?

Sometimes. The right approach depends on your platform, content volume, and who will update the site after launch. We recommend the stack at scope stage — honesty over forcing a favourite tool.

03 / FAQ

How much content do we need ready?

You do not need finished copy on day one, but you do need decisions: what services stay, what proof exists, and what the primary conversion path should be. We can help structure and refine content within scope.

04 / FAQ

Is a partial redesign possible?

Yes, when the diagnosis supports it — for example, a new homepage and key service pages while retaining stable interior content. Partial work still needs a coherent strategy.

05 / FAQ

What signals we are ready for a redesign?

Qualified visitors arrive but leave confused; mobile experience is embarrassing; the offer has changed; or your team avoids sending people to the site. Our redesign checklist helps score these gaps objectively.