When the work has evolved but the visual system has not — mismatched type, tired colour, inconsistent voice, and a website that undermines the price you charge.
A practical refresh tightens identity and applies it where visitors judge you first — your website — without an 80-page brand book you will never open.
Service businesses often outgrow their first brand long before they replace their website. The result is a premium offer presented through amateur typography, stock aesthetics, and tone that does not match how you actually work with clients.
A ClixFeed brand refresh tightens identity and applies it where it matters most: your website and the key touchpoints that surround it. This is not a full naming exercise or endless brand workshop — it is practical refinement that makes your business feel intentional online.
We review current brand assets, website, and sales materials. You explain where the business is heading and what feels misaligned today.
Type, colour, spacing, imagery direction, and voice principles — enough to make decisions, not a brand book you will not use.
Key templates redesigned with the refreshed system. Content hierarchy updated where messaging has drifted.
Build, QA, and concise guidance so the refreshed brand stays consistent after handover.
Each concept explores a different industry with its own typographic and colour world — demonstrations of range, not client rebrands.
Usually not. A refresh refines and aligns what exists — or replaces weak foundations — without a naming project unless you explicitly need one.
Logo work can be included when scoped. Many refreshes focus on typographic identity, colour, and layout while retaining a mark that still works.
Yes, when a phased approach makes sense. Priority pages — home, services, about, contact — typically carry most first-impression weight.
Brand refresh focuses on identity and perception. Redesign focuses on structure, content, and conversion. Projects often combine both when the site and brand have diverged.
Examples of brands you admire (and why), current assets, and an honest note on what feels off today. Perfect files are not required to start the conversation.
